Chug
Prebiotic soda brand designed to bridge health and satisfaction through bold visual identity
Product Management
UX Design
Brand Identity
Project Overview
Chug is a prebiotic soda brand designed to bridge the satisfaction gap between traditional sodas and healthy alternatives. This project explores how bold visual design can challenge industry assumptions about healthy product positioning. We reimagined prebiotic sodas through confident branding that signals both intense satisfaction and genuine health benefits, targeting health-conscious consumers who refuse to compromise on taste experience.
Tools
Role
Product Designer & Manager
Co-Founders
Bhanu Teja Kamuni
Sai Meghana Reddy Bomma
Disciplines
User Research
Market Analysis
Product Strategy
Brand Identity
Experience Design
Visual Design
Packaging Design
The first healthy soda that actually feels like SODA
Finally, No Compromise
Bold flavors. Real benefits. Zero guilt.
This is how you CHUG now
Real prebiotic benefits
Made with real fruit juice
1g sugar (vs 39g in regular soda)
Bold flavors that actually satisfy
Two ways to
CHUG
Original
Collection
Pure flavors.
Bold satisfaction.
Mix
Collection
Creative combinations.
Premium experience.
Our Story
You know that feeling when you crack open a real soda?
That bold fizz. That instant satisfaction.
Every healthy alternative disappointed us. It was always
taste or health
Finally, no compromise.
Get ready to
CHUG
The only prebiotic soda that tastes as good as it looks.
